How do we remind festival-goers of McDonald’s without sponsoring the big open-air events and concerts in Switzerland?
We have noticed that artists show a huge passion for music. And with a clever product placement, transformed this passion into crave for McDonald’s.
The artists on the posters are not random mood pictures, but performed at festivals in Switzerland this summer. Among them are Serra Petale from Los Bitchos, Airbourne frontman Joel O’Keeffe and classical conductor David Reiland.
Credits
Advertising Agency: TBWA\ Zürich, Switzerland
Client: McDonald’s
Chief Creative Officer: Manuel Wenzel
Creative Director: Martin Winter
Creative Director: Tizian Walti
Art Director: Mark Levay
Photographer: Getty Images International
