McDonald’s: McFestival by TBWA, Zurich

How to Remind Festival-Goers About McDonald’s Without Big-Budget Sponsorships

In the world of marketing, reaching festival-goers can be a challenge. Traditional methods like sponsoring big events and open-air concerts can be expensive and often lack a personal touch. However, there are creative and cost-effective ways to connect with festival-goers and remind them of your brand.

One such approach is to tap into the shared passion for music that many festival-goers and artists have. By subtly placing your brand within the context of music, you can create a memorable and positive association with your product.

A great example of this is a recent campaign by TBWA for McDonald’s in Switzerland. Instead of sponsoring festivals directly, TBWA created a series of posters featuring musicians who had performed at Swiss festivals that summer. The posters were strategically placed in areas where festival-goers were likely to see them, such as near concert venues and public transportation stops.

The campaign was a success, generating positive buzz and reminding festival-goers of McDonald’s in a way that was both authentic and memorable. The key to its success was that it tapped into the shared passion for music that many festival-goers and artists have.

Categories

Food, Music

Credits

Advertising Agency: TBWA\ Zürich, Switzerland
Chief Creative Officer: Manuel Wenzel
Creative Director: Martin Winter
Creative Director: Tizian Walti
Art Director: Mark Levay
Photographer: Getty Images International

Share

Categories

Food, Music

Credits

Share