McDonald’s: McFestival by TBWA, Zurich

How do we remind festival-goers of McDonald’s without sponsoring the big open-air events and concerts in Switzerland?

We have noticed that artists show a huge passion for music. And with a clever product placement, transformed this passion into crave for McDonald’s.

The artists on the posters are not random mood pictures, but performed at festivals in Switzerland this summer. Among them are Serra Petale from Los Bitchos, Airbourne frontman Joel O’Keeffe and classical conductor David Reiland.

Credits

Advertising Agency: TBWA\ Zürich, Switzerland
Client: McDonald’s
Chief Creative Officer: Manuel Wenzel
Creative Director: Martin Winter
Creative Director: Tizian Walti
Art Director: Mark Levay
Photographer: Getty Images International

Categories

Food, Music

Design

TBWA

Share

Categories

Food, Music

Design

TBWA

Share

More Awesome Projects

McDonald's Stages

McDonald’s Stages by Leo’s Thjnk Tank

NIKE . IDEAL GROUND TO BOOST AMBITIONS!

NIKE: Ideal Ground to Boost Ambitions! by Mohamed Mahmoud Ali

Greenpeace

It’s not just wood – Greenpeace by Y&R

Sour-Faced Man/Woman - mini

Sourface Man and Woman

Remember Me – Sarah, Remember Me – Farhad, Remember Me – …

Build The Future - mini

Build The Future: Astronaut, Rockstar, Firefighter

VOLVO – For The New Generation by Doping Creative Agency

Greenpeace | Save water from water

Greenpeace: Save water from water by McCANN

Coca-Cola - Taste the Feeling 1

Coca-Cola: Taste the Feeling by Pedro Fonseca Almeida

Fanta: Paper Flavorland Campaign

Limited Edition SOLID BLACK Doritos Bag

Limited Edition SOLID BLACK Doritos Bag by Megan Lewis

Jack Daniel's Honey | CGI

Jack Daniel’s Honey | CGI