How to Remind Festival-Goers About McDonald’s Without Big-Budget Sponsorships
In the world of marketing, reaching festival-goers can be a challenge. Traditional methods like sponsoring big events and open-air concerts can be expensive and often lack a personal touch. However, there are creative and cost-effective ways to connect with festival-goers and remind them of your brand.
One such approach is to tap into the shared passion for music that many festival-goers and artists have. By subtly placing your brand within the context of music, you can create a memorable and positive association with your product.
A great example of this is a recent campaign by TBWA for McDonald’s in Switzerland. Instead of sponsoring festivals directly, TBWA created a series of posters featuring musicians who had performed at Swiss festivals that summer. The posters were strategically placed in areas where festival-goers were likely to see them, such as near concert venues and public transportation stops.
The campaign was a success, generating positive buzz and reminding festival-goers of McDonald’s in a way that was both authentic and memorable. The key to its success was that it tapped into the shared passion for music that many festival-goers and artists have.
