Toys should live forever
People put a lot of effort in choosing kids toys, but when the wrong battery is used they run out of power then get forgotten about and discarded. Duracell believe a toy should live forever!
Duracell: Toys should live forever by Grey
Project Information
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Credits
Advertising Agency: Grey , London
Executive Creative Directors: Nils Leonard, Dave Monk, Vicki Maguire
Creative Directors: Gary Mcnulty, Paul Moran
Creatives: Mike Kennedy, Pauline Ashford
Account team: Philippa Baldwin, Sophie Morgan, Jessica Hockey, Fran Goring
Creative producers: Rhys Chapman, Sam Morton
Planners: Matt Gladstone, Matt Buttrick
Production Company: George Grace Presents
Illustrator: Alan Murray
Designer: Ryan Shellard
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