I was part of a small team at Google Creative Lab that was tasked with creating an identity for the launch of a new steroscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. My personal contribution was designing the logotype and to explore and experiment how the mark could live and move in 3D space.
Credits
Designer: Lucas Hearl
Client: Google