McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald’s color code is yellow on green instead of yellow on red.
Advertising Agency: thjnk, Leo Burnett, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Art Director: Matthäus Frost
Copywriter: Karl Wolfgang Epple
Final Artwork Operator: Hilko Wiegmann
Account Managers: Katharina Form, Maik Hansel