I Carpini Brand Identity by Drogheria Studio

I Carpini Brand Identity

I Carpini is a winery characterized by a holistic approach. Their vineyard is located on the Tortonesi Apennines, in an uncontaminated context, where the winemakers take care of the ecosystem respecting the biodiversity.

For I Carpini vinery wine production means time, care, and closeness to the land. Not following the standard processes, it is the wine maker that chooses himself the very right moment in which the wine is ready. The new brand identity we designed for them, wants to communicate all the poetry behind their wines, composed by patience, balance and the respect for the nature. In particular, each label is named after a poem that we have interpreted graphically and re-created using hand made stamps to stay near the earth-bound soul of the product.

I Carpini Brand Identity
I Carpini Brand Identity
I Carpini Brand Identity

The time is one of the essential aspects characterising the production process of I Carpini wine. A calm and constructive time where the spaces are important. The logo, defined by two circles, communicates the rotation and the passing of the time required by the wine to find its perfection and can also be viewed as a glass seen in perspective from above. It’s a dynamic logo and in the brand identity presents four different rotations, each one for every vineyard, displayed on the relatives labels and simulating the concept of the time and the lunar phases.

I Carpini Brand Identity

The labels have been designed using the stamp technique. For each label, we designed a figure that illustrates the name of the wine and its history. The names of the wines come from poems, so we wanted to visually describe all the romance behind them.  These stamps were then inked and pressed on paper and then processed digitally, but without losing the material flavor obtained with this technique.

I Carpini Brand Identity
I Carpini Brand Identity
I Carpini Brand Identity
I Carpini Brand Identity
I Carpini Brand Identity

Brand

I Carpini

Categories

Drink, Wine

Credits

Share

Brand

I Carpini

Categories

Drink, Wine

Credits

Share

More Awesome Projects

Packaging design for Coca-Cola

Packaging Design for Coca-Cola by Alva Skog

Humantra by The Branding People

Humantra by the branding people

Behind the Buzz - Studio visual22's Design Fizz for PepsiCo's Big Celebration 1

Behind the Buzz: Studio visual22’s Design Fizz for Pep…

PepsiCo Design + Innovation Rejuvenates 7UP: A Bold New Look…

Coca-Cola Ice Cold Posters by Xavier Esclusa Trias

Budweiser: Beer against climate change by Draftline Maz

Coca-Cola and Oreo

Coca-Cola & Oreo’s Campaign: A Blueprint for Brand Succ…

Coca-Cola - Feel it

Coca-Cola: Feel it by Publicis

Sailboat Tea - mini

Sailboat Tea by the branding people

Brand Identity for Spathis - mini

Khaled Ayman’s Rebranding of the Spathis Brand

Open for Better – Share a Coke by Wunderman Thompson

McDonald’s – McCafe®: Good coffee. Simply by DDB

McDonald’s – McCafe®: Good coffee. Simply by DDB…