Elevating Coffee Branding: Interactive Packaging Meets Arabian Flair by Formascope

Mirage Arabica Coffee
Mirage Arabica Coffee
Challenge

Open the door to every coffee lover’s perfect brew! Whether it’s a punchy espresso, a fluffy cappuccino, a decadent mocha, a smooth latte, or a classic americano, how can we help them find their ideal cup?

Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Solution

This packaging embarks you on a captivating visual journey. Imagine traversing a desert landscape, each layer revealing a different iconic coffee drink, all born from the finest Arabica beans. Coffee water paints the sky a clear blue, while chocolate cliffs rise like dunes. Wispy clouds of milk swirl above, and denser swirls hint at rich foam. Camels and hidden oases add to the immersive experience.

But the true adventure lies in the interactive window. Rotate it to unveil the layers of each coffee, discovering their unique personalities. Inspired by desert mirages, this design transforms finding your perfect cup into a playful treasure hunt across the sands.

Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Beyond the Sands

The packaging itself is a sensory feast. Arabic calligraphy dances alongside intricate rhombuses, all brought to life by a palette of blue, brown, white, and black. Every touch, every spin invites you to lose yourself in this visual labyrinth and find your flavor, your aroma, your desert oasis.

Brand

Mirage

Categories

Coffee

Credits

Agency: Formascope

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Brand

Mirage

Categories

Coffee

Credits

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