Nova Luxurious Feminine Shoes
Naming
NOVA
In astronomy, a star that suddenly becomes thousands of times brighter and then gradually fades to its original intensity.
The Brand
Nova is a luxury women’s footwear brand. A cult favorite of fashion insiders, Nova aims to be the ultimate destination for coveted shoes and accessories at the forefront of fashion.
Brand Identity
The Nova brand identity is inspired by the astronomical phenomenon of a nova. The logo features a stylized star that represents the brand’s commitment to creating luxurious, high-quality shoes that shine brightly. The color palette is sophisticated and elegant, with a focus on black, gold, and white. The overall branding is modern and timeless, reflecting the brand’s commitment to creating timeless, classic shoes.
Logo
The Nova logo is a stylized star with a modern, geometric design. The star is made up of five curved lines that intersect at the center. The lines are thin and delicate, giving the logo a feminine touch. The star is filled with a bright gold color, which represents the brand’s commitment to creating luxurious, high-quality shoes.
Target Audience
The Nova brand targets fashion-forward women who are looking for luxurious, high-quality shoes. The brand’s target audience is typically well-educated and affluent, with a strong interest in fashion and style.
Marketing Strategy
The Nova brand will be marketed through a variety of channels, including social media, print advertising, and public relations. The brand will also partner with influencers to promote its products. The marketing strategy will focus on highlighting the brand’s luxury, high-quality shoes and its commitment to creating timeless, classic designs.
Credits
Designer: Mohamed Adel ©
Client: Nova
