Coca-Cola & Oreo’s Campaign: A Blueprint for Brand Success

For Gen Z, friendships are deeper than just “friends” – they’re family. That’s why Coca-Cola and Oreo, two iconic brands beloved by this generation, decided to become #BFFs (Best Friends For a Limited Time) to celebrate this special bond.

Together, they launched limited-edition Coca-Cola Oreo cookies and Oreo Coca-Cola drinks, inviting the world to experience the power of friendship through this unique collaboration.

But that’s not all! In partnership with Spotify, they created a unique way for friends to enjoy music together, turning every playlist into a shared memory.

This global campaign reached 7.2 billion impressions, proving that the power of friendship, like the strength of these two iconic brands, knows no bounds.

Brand

Coca-Cola, Oreo

Services

Advertising, Animation, Video Development

Categories

Cookies, Drink, Food, Music

Credits

Agency: AKQA + TMA
Production Company: Vetor Zero/Lobo.cx
Partner Director: Luis Ribeiro
Criative Director: Mateus de Paula Santos
Directors: Diogo Kalil, Andre Fiorini, Mateus de Paula Santos
Motion Graphics Director: Fábio Acorsi
Executive Producer: Su Constantine
Post Production Lead: Marcelo Barbosa
Producer: Raphael Stanzani
CG Lead: Andre Fiorini
Editing: Thiago Marra
Post Production Coordination: Rosangela Gomes Gonçalves
Modeling: Arthur Xavier, Marcos Smirkoff
Animation: Everton Rios Marques, João Paulo ‘JP’ Oliveira, Dani Barros, Bruno Menegatti
Houdini: Lorenzo Bianchi Goes, Luiz Duarte
Lookdev: Arthur Xavier, Rafael Vieira, Dani Barros
Lighting & Render: Dani Barros, Rafael Vieira, Arthur Xavier
Compositing: Rafael do Valle
Motion Graphics: Bruno Menegatti