For Gen Z, friendships are deeper than just “friends” – they’re family. That’s why Coca-Cola and Oreo, two iconic brands beloved by this generation, decided to become #BFFs (Best Friends For a Limited Time) to celebrate this special bond.
Together, they launched limited-edition Coca-Cola Oreo cookies and Oreo Coca-Cola drinks, inviting the world to experience the power of friendship through this unique collaboration.
But that’s not all! In partnership with Spotify, they created a unique way for friends to enjoy music together, turning every playlist into a shared memory.
This global campaign reached 7.2 billion impressions, proving that the power of friendship, like the strength of these two iconic brands, knows no bounds.
