5MAN rebrand by SNASK shows how a small Swedish brewery turned a fragmented identity into a clear visual system. The agency SNASK, together with designer Jens Nilsson, built a brand platform where one number defines recognition, structure, and creative range. The project demonstrates how strict rules support long-term scalability for packaging and future product lines.
Previous Identity
The early 5MAN identity grew quickly but without direction. Illustration-heavy labels added charm but created inconsistency. SNASK introduced a strategy that transformed the number 5 into the core of the brand. The figure became a visual container that holds any texture or material related to the beer inside the ca
New Visual System
The new system removed dependency on endless artwork. Only what appears inside the number changes, while the layout stays stable. This shift increased recognition, made the product visible on the shelf, and created a unified structure that supports growth. The agency’s approach shows how the 5MAN rebrand by SNASK uses a single element to manage complexity.
The final packaging expresses the logic behind the strategy. The oversized number dominates the can and acts as an anchor. The content inside the figure can change completely, from bold patterns to minimal gradients. This contrast between strict form and expressive texture creates a visual hook and keeps all variants connected.
The system works for the main product line and for future collaborations. It proves that a simple foundation can open a wide creative field. In this section the 5MAN rebrand by SNASK reveals how a minimal structure supports a maximalist personality.
To present the new identity, SNASK and Golden Retriever Studio created a full physical setup. Instead of digital simulations, they built real scenes with metal surfaces, cardboard, reflections, and true light conditions. This decision added material depth to the project and made the identity feel tactile.
The photographs capture the brand in physical space and reinforce the logic behind the system. The textures inside the number look authentic because they are real. The presentation highlights the emotional value of physical craft and shows how a brand can express personality through atmosphere and materials.
The 5MAN rebrand by SNASK is a study in controlled creativity. A single number turned into a tool for recognition, consistency, and expression. The result is a clear identity that supports packaging, communication, and future brand expansion.
