Pizza hut Hong Kong and IKEA have collaborated on a new pizza that uses IKEA’s famous meatballs as a topping on top of their signature Pan Pizza. We were tasked to sell the Pizza Hut x IKEA pizza… So we created the Säva – a flat-pack pizza table inspired by the pizza saver as part of a wider social campaign.
The table was created as a competition prize as part of a campaign by advertising agency Ogilvy to promote the two brands in Hong Kong.
The campaign was featured in a series of Facebook posts from Pizza Hut.
“We’ve been absolutely thrilled to see the launch the new Pizza Hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.” – John Koay, ECD at Ogilvy Hong Kong
