Yan Mutfak: A Brand Built on the Kitchen
Yan Mutfak is a Turkish food delivery service that wanted to create a brand identity that was both visually appealing and reflective of its values. The company worked with Paper Creative Agency to develop a brand identity that was inspired by the kitchen.
The word “mutfak” means “kitchen” in Turkish, and it is the core of the Yan Mutfak brand. The kitchen is a place where people come together to cook, eat, and share stories. It is also a place where creativity and innovation can flourish.
The Yan Mutfak logo features a stylized tile that is reminiscent of the tiles that are often found in Turkish kitchens. The word “Yan” means “side” in Turkish, and it is placed vertically next to the word “mutfak.” This design choice emphasizes the meaning of the word “Yan” and also customizes the typography.
The Yan Mutfak brand identity is used throughout the company’s marketing materials, including its website, social media pages, and packaging. The tiles are used as a background in many of the company’s photos, and they help to create a cohesive visual identity.
The Yan Mutfak brand identity is a great example of how a well-designed brand can help a company to communicate its values and connect with its customers. The kitchen is a central part of Turkish culture, and the Yan Mutfak brand identity captures this beautifully.
