User-Centric Design Meets Ketchup: Rethink Reimagines the Heinz Bottle for Effortless Flow

150 Years of Struggle Solved - Heinz Redesign Bottles for the Perfect Ketchup Pour 1

Finally, an answer to the age-old question: how do you get Heinz Ketchup out of the bottle?

For 150 years, people have been searching for the best way to get Heinz Ketchup out of the bottle. It turns out, you don’t need to smack, twist, or shake the bottle – just pour it at the perfect angle. So, we designed a bottle to help people do exactly that. With one simple tilt of the label, Heinz Ketchup bottles finally guided people to the perfect pour.

150 Years of Struggle Solved - Heinz Redesign Bottles for the Perfect Ketchup Pour 3
150 Years of Struggle Solved - Heinz Redesign Bottles for the Perfect Ketchup Pour 4
150 Years of Struggle Solved - Heinz Redesign Bottles for the Perfect Ketchup Pour 2
150 Years of Struggle Solved - Heinz Redesign Bottles for the Perfect Ketchup Pour 5

Project Information

Brand

Heinz

Categories

Food

Credits

Agency: Rethink

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