Sip happens McCafé campaign by DDB Azerbaijan

DDB Azerbaijan’s Sip happens McCafé campaign turns ordinary cityscapes into moments of coffee delight. The McCafé cup is cleverly aligned with chair tops and urban elements in Baku, blending seamlessly into each scene. The witty phrase “Sip Happens… anytime” emphasizes that coffee is always a companion for every mood and place.

This campaign highlights how playful visual storytelling, precise alignment, and clever copy can make a brand relatable and memorable. By using cityscapes as a backdrop, DDB Azerbaijan shows that integrating a brand into familiar environments enhances relevance, captures attention naturally, and strengthens the connection with the audience.

Project Information

Categories

Coffee, Drink, Retail

Credits

Advertising Agency: DDB Azerbaijan
Head Creative Director: Vassilis Panagiotopoulos
Associate Creative Director: Nadir Farajullayev
Art Director: Jahid Bagirov
Copywriter: Huseyn Najafi

Share

More Awesome Projects

McDonald's Stages

Leo’s Thjnk Tank Stages a Branding Triumph: The McDonald’s Signature…

Advertising, Poster
Studio Denim Rebrand

Studio Denim Rebrand by Fable & Co.

Brand Identity, Brand Strategy, Business Card Design, Interior, Logo, Marketing, Web Design
Toddler Tips Sleep Campaign

From Bedtime Stories to Big Dreams: MCann Echo Makes Sleep Solutions Playful…

Advertising
Your amusement or my life. WWF Campaign Advertising

WWF: Don’t destroy their life for your pleasure by Stellar

Advertising, Poster
Animals are not clowns

Animals are Not Clowns by LDPA

Advertising
Black Seed Bagels, NYC

Black Seed Bagels, NYC by Saint Urbain

Brand Identity, Brand Strategy, Copywriting, Illustration, Marketing, Packaging
Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel’s

Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel…

3D, Advertising, Packaging
2 Gingers Irish Whiskey Campaign

2 Gingers Irish Whiskey Campaign by VSA Partners

Advertising
WWF Campaign: Stop One. Stop Them All by Leo Burnett

WWF Campaign: Stop One. Stop Them All by Leo Burnett 

Advertising, Poster
Izza Garlic

Izza Garlic by Tribox Design

Brand Identity, Brand Strategy, Copywriting, Packaging
CRITICS’ CLUB

Critics’ Club by Studio Bennu

Brand Identity, Poster, , Web Design
Lenor Fabric Softener

Lenor Fabric Softener by Grey Group

Advertising