Branding as Artful as the Dough: Unveiling the Pizzie Identity by Daniel Ligero

Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity

Pizzie: Where the Humble Pie Gets a High-Fashion Makeover

Forget greasy slices and cartoonish toppings. Pizzie reinvents pizza as a gourmet canvas, crafting each bite with Michelin-worthy artistry and sophisticated swagger. Their dedication to quality isn’t just about the melt-in-your-mouth ingredients; it’s woven into every fiber of their branding, creating an experience as delectable for the eyes as it is for the taste buds.

Branding as Delicious as Dough: The Pizzie logo is a masterclass in visual storytelling. Two elegant Zs, one classic serif and one modern sans-serif, dance together like perfectly browned crusts, a playful nod to the name and a subtle mirror image of two delectable slices coming together. The color palette is a symphony of luxury, with amethyst purple and shimmering gold whispering of decadent indulgences and fine dining.

A Masterpiece from Menus to Merch: This exquisite touch extends through every corner of the Pizzie world. Pizza slices in their graphics are sleek geometric wonders, a far cry from cartoonish pepperoni monstrosities. The overall color scheme is like a well-composed poem – cool and understated, letting the quality speak for itself. From the website to the menus, even the pizza boxes themselves, Pizzie’s branding tells a consistent story of refined taste, meticulous craftsmanship, and bold design choices.

Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity
Pizzie - Gourmet Pizzeria Identity

Project Information

Brand

Pizzie

Categories

Food, Pizza

Credits

Designer: Daniel Ligero

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