In a cosmic collaboration, OREO launched a limited-edition cookie that blasted off to snack shelves. The Space Dunk featured a special “cosmic-flavored” creme with popping candy nestled between their classic chocolate wafers. But the true adventure began with the packaging and cookie design itself. Each cookie became a miniature spaceship, adorned with detailed cutouts of rockets, shooting stars, astronauts, telescopes, and illuminated stars.
To celebrate this out-of-this-world experience, OREO partnered with Space Perspective, offering one lucky fan a trip on their Spaceship Neptune – the world’s only carbon-neutral spaceship – for a six-hour journey to the edge of space.
This innovative campaign, with its unique design elements and space travel theme, captured the imagination of consumers and generated excitement for both space enthusiasts and cookie lovers alike.
