Optiplex and Dentiplex: Building a Brand Family for Eye and Dental Care
Optiplex and Dentiplex are two Australian eye and dental care clinics that are known for their high-quality services and friendly staff. However, the clinics wanted to take their brand to the next level by creating a brand family that people would recognize and talk about.
To achieve this goal, the clinics worked with designer Mahmoud Ismail to create a brand identity that was both visually appealing and reflective of the clinics’ values. The new brand identity features a bold color palette, modern typography, and simple yet effective imagery.
The new brand identity has been well-received by both staff and customers. Staff members are proud to work for a company that has a strong brand identity, and customers feel confident that they are receiving the best possible care.
The Optiplex and Dentiplex brand family is a great example of how a well-designed brand can help a company achieve its goals. The new brand identity has helped the clinics to build a stronger reputation, attract new customers, and retain existing customers.
