Gold Lion-Winning Brilliance: Dive into McDonald’s Stages, a Branding Masterpiece
Step into the spotlight, burger lovers! Leo’s Thjnk Tank raises the curtain on McDonald’s Germany’s “Stages” campaign, a creative masterpiece shining a theatrical light on their new Signature premium burgers. Each poster takes center stage, showcasing a different act in the burger-making symphony, from sizzling patties to perfectly toasted buns. This visual feast is a love letter to brand designers, graphic designers, and anyone in the audience obsessed with building a brand.
The applause doesn’t stop at the visuals. The campaign orchestrated a catchy “Stages” soundtrack, dropping beats on Spotify and Apple Music. And the awards? Oh, the golden ovations! “Stages” snagged a Gold Lion at Cannes Lions, proving its creative force.
For anyone craving a masterclass in advertising and branding, “Stages” is a must-see. So grab your popcorn, dim the lights, and prepare to be captivated by the burger that stole the show!
