McDonald’s: Enjoy Our Summer by Leo Burnett Italia

Leo Burnett Italy’s New Ad Campaign for McDonald’s Celebrates Summer

Overall, the Enjoy Our Summer campaign is a well-executed marketing campaign that has resonated with consumers in Italy. The campaign is likely to be successful in the United States as well, as it speaks to key values of American families and uses a marketing mix that is tailored to the American market.

Categories

Food

Credits

Share

Categories

Food

Credits

Share

More Awesome Projects

Barilla Intensely Italian UK Campaign by Bray Leino

Barilla Intensely Italian, UK Campaign by Bray Leino

Chip New York

Chip City Cookies by Saint Urbain

Heinz Ketch-Up & Down

Heinz Ketch-Up & Down: A Bold Packaging Innovation by F…

McDonald's - McSafe Drive

McDonald’s – McSafe Drive by DDB Prague

Lights On - McDonald’s

McDonald’s: McDelivery Lights On by Leo Burnett

The New York Times: Food Festival by Base Design

McDonald's Stands Out - Design by Disruption's Bold Visual Identity with Golden Arches

McDonald’s Stands Out: Design by Disruption’s Bo…

Hertas Knacki Reimagines Food Design with Ogilvy Paris

Herta’s Knacki Reimagines Food Design with Ogilvy Pari…

Big Mac in New Hues - Cossette's Gen Z Campaign 1

McDonald’s Canada teams up with Cossette and Gen Z cre…

Coca-Cola and Oreo

Coca-Cola & Oreo’s Campaign: A Blueprint for Brand Succ…

OREO Space Cookies

Beyond the Cookie: Decoding OREO’s Space Dunk Campaign…

McDonald’s: Family by TBWA\NEBOKO, TBWA\X