submit your project

Brands Awesome

McDonald’s Canada: Golden mornings with McCafé

McDonald’s Canada’s “Rise and Shine” campaign uses McCafé’s new packaging to remind Canadians they’re the perfect morning pick-me-up. Featuring a $4+tax breakfast deal, visuals showcase McCafé seamlessly integrated into everyday routines, adding a touch of light and energy. The campaign ran in Quebec (March 5-April 8, 2024) using social media and web banners to showcase the brand’s refreshed visual identity.

Brand

McCafé, McDonald's

Services

Advertising, Poster

Categories

Food

Credits

Agency: Cossette
Creative: Anne-claude Chénier, Cédric Audet, Alexandre Jutras, François-julien Rainville, Philippe Leblanc
Product: Natalie Azoulay, Laurence Veillette
Media Agency: Omd
Production: Septième
Production Adviser: Martin Lemay 
Retoucher : Daniel Cartier
Infographic: Mariette Parrod
Project Manager, Infographic Production: Elisabeth Matte
Production Studio: Dogsled Studio
Digital Artist: Daniel D’avila
Executive Producer: Marina Casalaspro

Share

Brand

McCafé, McDonald's

Services

Advertising, Poster

Categories

Food

Credits

Agency: Cossette
Creative: Anne-claude Chénier, Cédric Audet, Alexandre Jutras, François-julien Rainville, Philippe Leblanc
Product: Natalie Azoulay, Laurence Veillette
Media Agency: Omd
Production: Septième
Production Adviser: Martin Lemay 
Retoucher : Daniel Cartier
Infographic: Mariette Parrod
Project Manager, Infographic Production: Elisabeth Matte
Production Studio: Dogsled Studio
Digital Artist: Daniel D’avila
Executive Producer: Marina Casalaspro

Share

More Awesome Projects

Barilla Intensely Italian UK Campaign by Bray Leino

Barilla Intensely Italian, UK Campaign by Bray Leino

Lights On - McDonald’s

McDonald’s: McDelivery Lights On by Leo Burnett

McDonald's Stands Out - Design by Disruption's Bold Visual Identity with Golden Arches

McDonald’s Stands Out: Design by Disruption’s Bo…

Eat the Code - McDonald’s Canada’s Interactive Campaign for Tech Lovers.jpg

“Eat the Code”: McDonald’s Canada’s Interactive Campaign for…

McDonald's Switch Sides by TBWA

McDonald’s: Switch Sides by TBWA

McDonald's France - New colors by TBWA PARIS

McDonald’s France: New colors by TBWA, PARIS

Last Crumb Cookies - mini

Truffl Creates the “Saint Laurent of Cookies”

DiGiorno's Pizza Rescue

DiGiorno’s Pizza Rescue: A Slices of Innovation

Limited Edition SOLID BLACK Doritos Bag

Limited Edition SOLID BLACK Doritos Bag by Megan Lewis

Chip New York

Chip City Cookies by Saint Urbain

TerraCosta by Nitid Studio

McDonald’s: Enjoy Our Summer by Leo Burnett Italia