McDonald’s Canada: Golden mornings with McCafé

McDonald’s Canada’s “Rise and Shine” campaign uses McCafé’s new packaging to remind Canadians they’re the perfect morning pick-me-up. Featuring a $4+tax breakfast deal, visuals showcase McCafé seamlessly integrated into everyday routines, adding a touch of light and energy. The campaign ran in Quebec (March 5-April 8, 2024) using social media and web banners to showcase the brand’s refreshed visual identity.

Project Information

Brand

McCafé, McDonald's

Categories

Food

Services

Advertising Poster

Credits

Agency: Cossette
Creative: Anne-claude Chénier, Cédric Audet, Alexandre Jutras, François-julien Rainville, Philippe Leblanc
Product: Natalie Azoulay, Laurence Veillette
Media Agency: Omd
Production: Septième
Production Adviser: Martin Lemay  Retoucher : Daniel Cartier Infographic: Mariette Parrod
Project Manager, Infographic Production: Elisabeth Matte
Production Studio: Dogsled Studio
Digital Artist: Daniel D’avila
Executive Producer: Marina Casalaspro