Time Square NYC Coke Screen Installation
Joe Tien was the lead lighter for this project, here are some 3D style frame that we worked on together with Creative Director Daniel Offinger and Art Director Simone Noronha at BUCK. Filipe Machado is our main modeler for this spot. In total, we made shorts for the time square Coca-Cola screen display.
The cool part of this Coca Cola display is that the screen actually are modular! Meaning that the surface moves around along with the animation. So the team had designer that customerized the motion design based on the story abd the character’s performance. Isn’t that fun?