Coca-Cola: Time Square Display

Time Square NYC Coke Screen Installation

I was the lead lighter for this project, here are some 3D style frame that we worked on together with Creative Director Daniel Offinger and Art Director Simone Noronha at BUCK. Filipe Machado is our main modeler for this spot. In total, we made shorts for the time square Coca-Cola screen display.


3D Artist: Joe Tien
Creative Director: Daniel Offinger
Art Director: Simone Noronha

The cool part of this Coca Cola display is that the screen actually are modular!!!! Meaning that the surface moves around along with the animation. So we had designer that customerized the motion design based on the story abd the character’s performance. Isn’t that fun? 😀

These are the animation edits we made for the display

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