In 2016, the Fanta brand went through a worldwide reformulation and Ogilvy Rio de Janeiro participated in this process. It was a year planning what would be the new brand and the new graphic face. In the end, the brand gained straighter contours an analogy to hand-cut paper, and so this idea was followed for the rest of the brand’s communication.
In 2017 we launched the Fanta family, using the biggest influencers in Brazil to take charge of the brand and decide on the future of Fanta. To do this we created a Fanta HQ for them to make the most important decisions for the brand. All of this broadcasted directly on Fanta’s social networks and on.