Turning Social Conventions Upside Down Scepter & Sword Wine Co. produces premium, wines from Columbia Valley, WA, one of the world’s most exciting up-and-coming wine-producing regions.It was founded with the mission of building a wine-oriented, experiential platform to help inspire curiosity, provoke discussion and challenge perceptions around social equality while celebrating female empowerment. The imagery of the scepter appears in different shapes and sizes and is present in many cultures throughout history. The packaging reflects this approach, a label that demands to be turned upside down where it becomes a scepter, one of the symbols of history queens’ authority and empowerment.
Scepter&Sword Wine Co.
Columbia Valley, WA
Mubien Brands + Workshop Built
David Mubien, Robert Laplante, Víctor Mubien
Art Direction and Label Design
Jordyn Roach, EdiciónPRO
Víctor Mubien, Daniel Iglesias, Rick Starkman
Apashe – Good News