California-based design studio Mubien Brands® was tasked with creating and developing the entire experience, from brand strategy and look, go-to-market strategy, product and company naming, video and photography directing, and e-commerce website creation.
Turning Social Conventions Upside Down Scepter & Sword Wine Co. produces premium, wines from Columbia Valley, Oregon, Washington, one of the world’s most exciting up-and-coming wine-producing regions. It was founded with the mission of building a wine-oriented, experiential platform to help inspire curiosity, provoke discussion and challenge perceptions around social equality while celebrating female empowerment.
The imagery of the scepter appears in different shapes and sizes and is present in many cultures throughout history. The packaging reflects this approach, a label that demands to be turned upside down where it becomes a scepter, one of the symbols of history queens’ authority and empowerment.
Scepter&Sword Wine Co
Bestow an honor.
Grant an audience.
Scepter & Sword Wine Co. celebrates the remarkable women who ruled the lands and led their people. The words I, THE QUEEN, sealed her orders while the scepter symbolized her absolute power. Now the scepter is in your hands.