I, THE QUEEN

I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN
I, THE QUEEN

Turning Social Conventions Upside Down Scepter & Sword Wine Co. produces premium, wines from Columbia Valley, WA, one of the world’s most exciting up-and-coming wine-producing regions.It was founded with the mission of building a wine-oriented, experiential platform to help inspire curiosity, provoke discussion and challenge perceptions around social equality while celebrating female empowerment. The imagery of the scepter appears in different shapes and sizes and is present in many cultures throughout history. The packaging reflects this approach, a label that demands to be turned upside down where it becomes a scepter, one of the symbols of history queens’ authority and empowerment.​​​​​​​

Client
Scepter&Sword Wine Co.

Location
Columbia Valley, WA

Agency
Mubien Brands + Workshop Built

Creative Direction
David Mubien, 
Robert Laplante, Víctor Mubien

Art Direction and Label Design
David Mubien


UI/UX
Javier Ochoa

Web Development
Ángel Pérez

Video
Jordyn Roach, EdiciónPRO

Motion
Daniel Iglesias

Queen Photography
Kate Woodman

Model
Madeline Minkema

Hair Styling
Andy Tseng

Makeup
Amy Gillespie

Backdrop/set
BackdropStudio

Product Photography
Víctor Mubien, Daniel Iglesias, Rick Starkman

Music
Apashe – Good News

Brand
I, THE QUEEN

Categories

Branding, Packaging, Web design

Tags

#drink

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