This project is about creating a new visual identity for the Egyptian beverage Spiro Spathis.
Spiro Spathis was a popular beverage in Egypt in the 20th century, but it is not as well-known today. I chose to redesign the brand because I believe it has the potential to be a global success.
The original Spiro Spathis logo featured a bee, which is a symbol of ancient Egyptian culture. I incorporated this symbol into the new logo, along with other elements that represent the brand’s history, quality, and variety.
I also wanted to create a visual identity that would appeal to a global audience. I used a sophisticated color palette and typography, and I avoided using any text that would be difficult to read in other languages.
I am proud of the new visual identity for Spiro Spathis. I believe it is a unique and sophisticated design that will help the brand reach new heights.
I hope you enjoy the new look of Spiro Spathis!
Credits
Designer: Khaled Ayman
Client: Spathis
