Reviving a Classic: A New Visual Identity for Spiro Spathis
Spiro Spathis, a once-popular Egyptian beverage of the 20th century, is poised for a comeback. Recognizing its potential for global success, I embarked on a project to revamp its visual identity.
The original logo, featuring the bee, a symbol deeply rooted in ancient Egyptian culture, served as a cornerstone for my design. I incorporated this iconic element while introducing additional visual cues to represent the brand’s rich history, unwavering quality, and diverse product offerings.
Global appeal was paramount in my design vision. The sophisticated color palette and typography enhance the brand’s image, while language-neutral elements ensure its accessibility across cultures.
I am confident that this new visual identity, a unique and sophisticated design, will propel Spiro Spathis towards new heights.