McDonald’s Canada teams up with Cossette and Gen Z creators to reintroduce the Big Mac to a new generation

Seven Gen Z artists channeled the iconic Big Mac color palette to create unique pieces – a crocheted dress, 3D animation, even teeth grills! “We showcase the Big Mac’s power without showing it,” says Hill, Cossette’s creative director. These vibrant creations explode across social media and eye-catching outdoor placements. Plus, a personalized Pinterest activation uses Big Mac colors to curate pins based on your interests.