New Get Up, Same 7UP
Revamping a beloved brand’s identity is no small feat, but that’s exactly what 7UP and PepsiCo Design tackled. Inspired by the citrusy beverage’s uplifting spirit, they aimed for a fresh look capturing its effervescent essence for today’s audience. The result? The biggest makeover for 7UP in over seven years.
7UP’s identity has always mirrored its history – the original lemon-lime soda that united people with moments of joy. These “uplifting” moments became the design’s guiding principle, leading to a bold and modern vision for the future.
The redesign focuses on upward mobility, envisioning a look that resonates with today’s consumers. The iconic 7UP green remains the foundation, accented with citrusy hues that echo the drink’s crisp taste. The angled logo adds dynamism, while an adaptable “UP” ensures consistent branding across languages and cultures. This high-energy visual identity seamlessly bridges 7UP’s heritage with its bright future.
Bursting with bold contrast, the redesign has garnered global recognition. 7UP’s refresh reflects a sparkling future that’s anything but flat.
