Elevating Coffee Branding: Interactive Packaging Meets Arabian Flair by Formascope

Mirage Arabica Coffee
Mirage Arabica Coffee
Challenge

Open the door to every coffee lover’s perfect brew! Whether it’s a punchy espresso, a fluffy cappuccino, a decadent mocha, a smooth latte, or a classic americano, how can we help them find their ideal cup?

Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Solution

This packaging embarks you on a captivating visual journey. Imagine traversing a desert landscape, each layer revealing a different iconic coffee drink, all born from the finest Arabica beans. Coffee water paints the sky a clear blue, while chocolate cliffs rise like dunes. Wispy clouds of milk swirl above, and denser swirls hint at rich foam. Camels and hidden oases add to the immersive experience.

But the true adventure lies in the interactive window. Rotate it to unveil the layers of each coffee, discovering their unique personalities. Inspired by desert mirages, this design transforms finding your perfect cup into a playful treasure hunt across the sands.

Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Mirage Arabica Coffee
Beyond the Sands

The packaging itself is a sensory feast. Arabic calligraphy dances alongside intricate rhombuses, all brought to life by a palette of blue, brown, white, and black. Every touch, every spin invites you to lose yourself in this visual labyrinth and find your flavor, your aroma, your desert oasis.

Project Information

Brand

Mirage

Categories

Coffee

Credits

Agency: Formascope

Share

More Awesome Projects

Studio Denim Rebrand

Studio Denim Rebrand by Fable & Co.

Brand Identity, Brand Strategy, Business Card Design, Interior, Logo, Marketing, Web Design
Salt Lake City Public Library

Signage Solutions for Libraries: Sustainable & Scalable Systems by Entro…

Brand Identity, Interior, Logo
Homie AMT 2020

Homie AMT by the branding people

Brand Identity
¡UY UY UY!

¡UY UY UY! Protein Powder Brand by the branding people

Brand Identity, Packaging
Black Seed Bagels, NYC

Black Seed Bagels, NYC by Saint Urbain

Brand Identity, Brand Strategy, Copywriting, Illustration, Marketing, Packaging
Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel’s

Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel…

3D, Advertising, Packaging
JUMP for Google VR

JUMP for Google VR by Lucas Hearl

Logo, VR
Nova Luxurious Feminine Shoes

Deconstructing Elegance: The Art of Nova’s Brand Identity by Mohamed Adel…

Brand Identity, Logo
Pizzie - Gourmet Pizzeria Identity

Branding as Artful as the Dough: Unveiling the Pizzie Identity by Daniel Ligero

Brand Identity, Logo, Packaging
BAILONGO Tapas Bar

Bailongo Tapas Bar by Daniel Ligero

Brand Identity, Logo, Packaging
Izza Garlic

Izza Garlic by Tribox Design

Brand Identity, Brand Strategy, Copywriting, Packaging
Tomorrow Myth

Tomorrow Myth by llab design ltd.

Brand Identity