Fanta’s Fresh Start
Fanta underwent a global reformulation, and the team at Ogilvy Rio de Janeiro played a key role in this process. After a year of planning, the brand unveiled a refreshed identity, including a new graphic design. Inspired by hand-cut paper, Fanta’s logo and packaging received straighter contours, reflecting a modern and dynamic image. This concept was then applied to all subsequent brand communications.
We launched the “Fanta Family” campaign, featuring top Brazilian influencers empowered to shape the brand’s future. We created a dedicated “Fanta HQ” where influencers made key decisions about the brand’s direction, with all the action streamed live on Fanta’s social media platforms.
