Walmart’s 2025 Brand Refresh by JKR

Walmart’s 2025 Brand Refresh by JKR

Walmart partnered with Jones Knowles Ritchie to evolve its identity for a $648B omnichannel future. The refresh modernizes core elements such as the spark, type, and palette while staying true to the brand’s roots. [View project]

Walmart’s new identity by JKR updates core elements for a $648B omnichannel future. [View project]

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