Timeless Stories: Alice, Hamlet, Pride and Prejudice by Cheil Worldwide

Beyond Words, Beyond Books: Dazzling CGI Breaths New Life into Penguin Classics

A dazzling collaboration lights up the literary stage! Illusion CGI Studio joins forces with Cheil Worldwide Hong Kong and Cheil Pengtai Beijing to breathe new life into timeless classics from Penguin Random House. Iconic stories like Alice, Hamlet, and Pride and Prejudice, whispered across generations, now burst forth in vibrant visuals that captivate the modern eye.

Alice

Hamlet

Pride and Prejudice

Project Information

Brand

Penguin Classic

Categories

Automobile, Drink

Services

Advertising Poster

Credits

Agency : Cheil Worldwide Hong Kong / Cheil Pengtai Beijing
Production Company: Illusion CGI Studio
Advertiser: Penguin Random House
Brand (Product): Penguin Classic
Chief Creative Officer : Paul Chan
Executive Creative Director : Lili Jiang
Creative Director : Ivan Au, Woody Hu, Chen Xiao
Copywriter : Paul Chan, Lili Jiang, Nan Yi
Art Director : Ivan Au, Yammi Yeung, Woody Hu, Chen Xiao
Photographer : Illusion CGI Studio
Illustrator : Illusion CGI Studio