Sleep Origin is a trusted newborn sleep consultancy based in Dallas, Texas, dedicated to helping new parents navigate the challenges of infant sleep. Recognizing that no two families are the same, founder Natalie Dawn created a personalized Sleep System to make restful nights attainable for everyone. From overnight care to bedtime consultations and lactation support, Sleep Origin’s services are designed to educate with empathy and provide tailored solutions for parents. Natalie’s eight years as a Sleep Consultant have shown her that real-life experience is invaluable, and she is passionate about being a hands-on advocate for her clients. Parents can count on her as the friendly neighbor who’s always ready to help, fostering a strong sleep foundation that benefits families for a lifetime.
Before
After
While Sleep Origin was beloved by its clients, its brand had become outdated and overlooked. To reflect the consultancy’s dedication and expertise, a dynamic and approachable rebrand was undertaken. The refresh began with a new logo—a swaddled baby icon that toggles into sleep mode—perfectly capturing Sleep Origin’s mission. Complementing this, a night-inspired color palette and toggle-style business cards brought vibrancy and clarity to the brand identity. Small, thoughtful touches like sleeping baby door tags rounded out the design, illustrating how branding can transform even the most “snoozy” experiences into memorable ones.
