In the dynamic landscape of the University of San Diego’s Joan B. Kroc School of Peace Studies, a bold initiative emerged – a school dedicated to social innovation. They approached us with a challenge as unique as their mission: to craft an entire brand identity, name, and positioning line that would encapsulate their global ambition and drive for social change.
They envisioned themselves as a catalyst, accelerating the pace of social innovation on a global scale. It was up to us to give this vision a name, a voice, and a visual identity.
Naming and Positioning
Merch & Print Design