Brief
The Pin family commissioned us to create a brand identity for their traditional “Salsa Fresca” products. Salsa Fresca is a line of handmade Italian sauces for pasta and pizza, made with fresh, high-quality ingredients. The Pin family wanted to create a brand identity that would reflect the heritage of their family’s Italian roots, as well as their commitment to innovation and quality.
Design
To pay tribute to the family’s heritage, we created an iconic avatar named Mr. Pin. Mr. Pin is a cheerful, smiling character who represents the love of the Pin family for pasta and for their traditional Italian recipes. We wanted to show the pleasure on Mr. Pin’s face when he eats pasta, to convey the joy that Salsa Fresca brings to people.
The overall design of the brand identity is simple and modern, with pastel colors inspired by the Italian countryside. The goal was to create a brand that is visually appealing and easy to remember, while also conveying the Pin family’s commitment to quality and tradition.
Credits
Agency: Ruto
Client: Mr Pin
