Mr Pin Salsa Fresca

Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca
Mr Pin Salsa Fresca

The Briefing: Pin family company commissioned us to create an identity for the traditional “Salsa Fresca” products. Handmade Italian sauces for pasta & pizza, made with the most delicious & fresh ingredients. They wanted to blend the heritage of the family on the Italian products with the new ideas and of course the love for pasta.

The Design: To pay tribute to the heritage, we create an iconic avatar, Mr Pin which represents the love of the family on the traditional products and for pasta. We wanted to show the pleasure on his eyes when eating pasta. For the identity we mix modern shapes and layout, with pastel colours inspired from the Italian country side. The overall goal was to keep it simple with as little ingredients as possible.

Agency
Ruto

Brand
Mr Pin Salsa Fresca

Categories

Packaging

Tags

#food

Share

Similar content

Kappa X Brand Identity

Kappa X Brand Identity

Ella Ola

Ella Ola – Manhattan, New York

I, THE QUEEN

I, THE QUEEN

Bronx Banner

The Brooklyn Brewery

Brooklyn Brewery Pilsner By Thirst

Prime Roots

Prime Roots

HIYERO

HIYERO | Product Brand + Package

Weinheimer Lede Rebranding

Weinheimer Leder Rebranding

Brooklyn Brewery Pulp Art

Brooklyn Brewery Pulp Art

Kyma Retail Identity

Kyma Retail Identity

MEDEA FLAVORS - Sicilian Brand (1)

MEDEA FLAVORS – Sicilian Brand

Špork - Crafted for Lifehunters

Špork: Crafted for Lifehunters

Branding for Katsioulis Bakery & Pâtisserie

Branding for Katsioulis Bakery & Pâtisserie

Farm&Roll - Brand Identity

Farm & Roll – Brand Identity

"Engie" Energy Drink Packaging Design

“Engie” Energy Drink Packaging Design

Idolia Tea

Idolia Tea

Le chocolat des Français

Le chocolat des Français

Fourly | Ice cream & Coffee, Saudi Arabia

Fourly | Ice cream & Coffee

Menu