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Greenpeace: It’s Not Just Wood by Y&R

Their homes become our flames. “It’s Not Just Wood” is a heartbreaking Greenpeace campaign that gives voice to the voiceless. The image of a burning match sculpted into animals serves as a stark reminder of the countless creatures who lose their habitats and lives to deforestation.

Project Information

Brand

Greenpeace

Categories

Animals, Ecology

Services

3DAdvertisingIllustration
3DAdvertisingIllustration

Credits

Agency: Y&R São Paulo
CD: Rafael Gil / Rodrigo Monte
Art Director/Illustrator: Pedro Assis & Bruno Naoki
Copywriter: Rodrigo Monte

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