Greenpeace: It’s Not Just Wood by Y&R

It's not just wood - Greenpeace Poster Advertising

Their homes become our flames. “It’s Not Just Wood” is a heartbreaking Greenpeace campaign that gives voice to the voiceless. The image of a burning match sculpted into animals serves as a stark reminder of the countless creatures who lose their habitats and lives to deforestation.

It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace
It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace Poster Advertising

Categories

Animals, Ecology

Credits

Agency: Y&R São Paulo
CD: Rafael Gil / Rodrigo Monte

Art Director/Illustrator: Pedro Assis & Bruno Naoki
Copywriter: Rodrigo Monte

Share

Categories

Animals, Ecology

Credits

Share

More Awesome Projects

Shell’s Iconic Branding in the “Energy That Comes from…

Animals are not clowns

Animals are Not Clowns by LDPA

WWF Campaign: Stop One. Stop Them All by Leo Burnett

WWF Campaign: Stop One. Stop Them All by Leo Burnett 

Illustration by Eiko Ojala for TIME

TIME100 Climate Goes Green: Eiko Ojala’s Art Celebrate…

Your amusement or my life. WWF Campaign Advertising

WWF: Don’t destroy their life for your pleasure by Stellar

Luxury Meets Ecology: Leo Burnett’s Visionary Campaign…

Greenpeace. Don't suck the life from our oceans

Greenpeace: Don’t suck the life from our oceans by Ret…

Branding for KISSAMO by SAINT URBAIN

KISSAMO Brand Identity by Saint Urbain

Denta Flex Pedegree by Aaron Foster

Oreo & Friend by Saatchi & Saatchi 1

Oreo & Friend by Saatchi & Saatchi

Pawscription - Allianz Campaign Captures the Emotional Value of Pet Ownership through Playful CGI

F&B Huskies Unleashes “Pawscription”: A Tai…

GREENPEACE - The Nature of Plastic

GREENPEACE – The Nature of Plastic by Cheil