Corona Solar Brew by David

Corona Solar Brew 1
Corona Solar Brew 1-2
Corona Solar Brew 2

Bavaria AB InBev announced that it will now brew its entire beer production with solar energy. This is a major change for the company and a significant milestone in the fight against climate change.

To announce this news to the world, Corona, the beer that “owns the sun,” launched a series of photos set at the beach. Each image was shot using only the sunlight, and the beer bottle was intentionally kept out of the frame to showcase the refraction of the sunlight.

The resulting series of photography prints is a stunning visual representation of Corona’s commitment to sustainability. The sun shining through the bottle tells the story of Corona’s solar brewing process in a natural and artistic way. It’s a powerful image that is sure to resonate with consumers around the world.

Corona Solar Brew 3
Corona Solar Brew 4
Corona Solar Brew 5-1
Corona Solar Brew 5-2
Corona Solar Brew 5
Corona Solar Brew 6
Corona Solar Brew 7

Project Information

Brand

Corona

Categories

Beer, Drink

Credits

Agency: DAVID Bogota
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
CCO: Carlos Camacho
Managing Director: Juan Pablo García
Account Manager: Catalina Córdoba
Creative Copywriter: Camila Ordóñez Bozzi
Art Directors: Julián Olivares, Camilo Jiménez (Sazky), Izmael Crespo, Laura Arcila
Global PR Director: Sandra Azedo

CMO AB Inbev Bavaria: Alvaro De Luna
Global Brands Marketing Director: Juanita León
Corona Brand Manager: Camila Escobar
Brand Business Leader: Alejandra González
Growth PM Corona: Juan José Muñoz

Producer: Lorena Díaz
Production Company: Kohler Studio

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