Barney Studio transformed the Btrfly dating app with a complete rebrand and redesign. Their innovative and advanced visual identity aims to win over even the most love-averse individuals.
Barney Studio prioritized key factors including differentiation from competitors like Tinder and Bumble. They achieved this not just through distinct colors, but by crafting a unique visual language encompassing the entire brand experience.
Barney Studio’s illustrator developed a bespoke set of icons, visually reflecting the core values and services Btrfly offers. These icons seamlessly integrate into online and offline communications, strengthening brand recognition.