Barney Studio Reimagines Btrfly Dating App: A User-Centric Visual Identity

BTRFLY.app rebranding

Barney Studio transformed the Btrfly dating app with a complete rebrand and redesign. Their innovative and advanced visual identity aims to win over even the most love-averse individuals.

Barney Studio prioritized key factors including differentiation from competitors like Tinder and Bumble. They achieved this not just through distinct colors, but by crafting a unique visual language encompassing the entire brand experience.

Barney Studio’s illustrator developed a bespoke set of icons, visually reflecting the core values and services Btrfly offers. These icons seamlessly integrate into online and offline communications, strengthening brand recognition.

BTRFLY.app rebranding 2
BTRFLY.app rebranding 3
BTRFLY.app rebranding 4
BTRFLY.app rebranding 5
BTRFLY.app rebranding 6
BTRFLY.app rebranding 7
BTRFLY.app rebranding 8
BTRFLY.app rebranding 9
BTRFLY.app rebranding 10

Brand

Btrfly

Categories

App

Credits

Agency: Barney Studio
Art Direction: Keisi Katiaj
Strategy: Dennis Fino

Share

Brand

Btrfly

Categories

App

Credits

Share

More Awesome Projects

KNESKO SKIN - mini

Knesco Scin by WorkingBrand™

KNESKO SKIN: Where California Sun Meets Inner Glow California’s soul, bottled in luxury. KNESKO SKIN bridges ancient wisdom and modern…
Le chocolat des Français

Le chocolat des Français

10 recipes and almost 3 times more chocolate bars! A rainbow of delicious chocolate bars to delight your pupils and…
Ruins | Athens Urban Area

Ruins by Sowl

Ruins – Athens Neighborhood Ruins is a neighborhood in Kolonaki, Athens, Greece, that deconstructs the elements of urban culture. The…