Barney Studio Reimagines Btrfly Dating App: A User-Centric Visual Identity

BTRFLY.app rebranding

Barney Studio transformed the Btrfly dating app with a complete rebrand and redesign. Their innovative and advanced visual identity aims to win over even the most love-averse individuals.

Barney Studio prioritized key factors including differentiation from competitors like Tinder and Bumble. They achieved this not just through distinct colors, but by crafting a unique visual language encompassing the entire brand experience.

Barney Studio’s illustrator developed a bespoke set of icons, visually reflecting the core values and services Btrfly offers. These icons seamlessly integrate into online and offline communications, strengthening brand recognition.

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Brand

Btrfly

Categories

App

Credits

Agency: Barney Studio
Art Direction: Keisi Katiaj
Strategy: Dennis Fino

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Brand

Btrfly

Categories

App

Credits

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