Barilla Intensely Italian, UK Campaign by Bray Leino

FUSILLI PASTA VISUAL - Tuscany
FUSILLI PASTA VISUAL – Tuscany
LINGUINE PASTA VISUAL - Venice
LINGUINE PASTA VISUAL – Venice

Intensely Italian campaign created by Bray Leino for Barilla UK

Barilla Pasta is Italy’s No.1 pasta, it’s a true authentic Italian pasta.
This campaign shows just how Italian Barilla is by merging iconic scenes with the iconic pasta, drenched in the Italian sunshine.
PENNE PASTA VISUAL - Pisa
PENNE PASTA VISUAL – Pisa
SPAGHETTI PASTA VISUAL - Tuscany
SPAGHETTI PASTA VISUAL – Tuscany

Visual loops presenting the depth of Barilla’s Italian origins. Each time the films show a small fragment of Italian life.

Social media

Brand

Barilla

Categories

Food

Credits

Agency: Bray Leino
Concept team:
Debbie button, Henry Challender, Alex Benyon 
Producer: Katie Lock 
Illustrator: Joey Guidone
Illustrator Rep: Salzman International
ECD: Nicola Roberts
Animator: Paul Whalley

Share

Brand

Barilla

Categories

Food

Credits

Share

More Awesome Projects

Chip New York

Chip City Cookies by Saint Urbain

The New York Times: Food Festival by Base Design

Hertas Knacki Reimagines Food Design with Ogilvy Paris

Herta’s Knacki Reimagines Food Design with Ogilvy Pari…

Eat the Code - McDonald’s Canada’s Interactive Campaign for Tech Lovers.jpg

“Eat the Code”: McDonald’s Canada’s Interactive Campaign for…

OREO Space Cookies

Beyond the Cookie: Decoding OREO’s Space Dunk Campaign…

McDonald's - Skip the dishes

McDonald’s: Skip the dishes by DDB Prague

McDonald's - Short lunch break

McDonald’s: Short lunch break? by DDB Azerbaijan

McDonald’s: Signs by DDB Athens

McDonald’s: Family by TBWA\NEBOKO, TBWA\X

Dam by Caserne

Dam: A Brand Identity Crafted by Caserne Agency, Where Moder…

Big Mac in New Hues - Cossette's Gen Z Campaign 1

McDonald’s Canada teams up with Cossette and Gen Z cre…

McDonald's Stands Out - Design by Disruption's Bold Visual Identity with Golden Arches

McDonald’s Stands Out: Design by Disruption’s Bo…