Visual Identity Refresh
In a project designed to elevate Topo Chico’s global appeal, Visual Designer, Illustrator, and Motion Graphic Artist Lisett Ledón crafted a fresh visual identity for the brand. This refresh prioritizes retaining the brand’s local charm while ensuring international resonance. The new design system boasts flexibility and context-awareness, alongside updated core assets that strengthen Topo Chico’s storytelling and solidify its iconic status. The project’s core objective was to establish a distinct and engaging visual identity that resonates with audiences worldwide, fostering a connection with both local and international consumers.
About Topo Chico
Hailing from Monterrey, Mexico, Topo Chico is a brand synonymous with sparkling mineral water. Since 1895, its refreshing bubbles have originated from the same source. The Coca-Cola Company acquired Topo Chico in 2017.
Celebrated for its natural flavors and thirst-quenching taste, Topo Chico offers both flavored and unflavored varieties. The original option is simply sparkling mineral water, while flavored options like lime and grapefruit add a delightful twist [Source: Coca-Cola US]. Enjoy Topo Chico on its own or use it as a vibrant mixer in cocktails. Notably, the brand boasts a devoted following, particularly strong in Texas.
