Challenge
CROWDED CATEGORY, CRUMBLING RELEVANCE
OREO’s been America’s favorite cookie for 100+ years, but by 2017
OREO’s sales and penetration were sliding. OREO needed to reclaim its playfulness in an oversaturated category consumers weren’t really listening too while desires for healthy snacking were on the rise.
Solution
TIMELY + TIMELESS APPROACHES TO PARTNERSHIPS AND PRIDE
Designed, captioned and approved within minutes. You can trace our time with OREO all the way back to when the power went out at the Super Bowl in 2013. A single tweet reminding people that you can still “dunk in the dark” brought the brand greater payoff than its actual Super Bowl spot costing millions.
We’ve brought the same energy to pinning up the brand’s partnership platform. Courage was on display when we paired the feel-good brand with Game of Thrones. We reimagined the violent show’s opening credits with nearly 3,000 OREOs. It was the brand’s most successful limited-edition ever.
