Pokémon x Oreo by 360i, New York

Pokémon x Oreo by 360i, New York 6
Challenge

CROWDED CATEGORY, CRUMBLING RELEVANCE

OREO’s been America’s favorite cookie for 100+ years, but by 2017

OREO’s sales and penetration were sliding. OREO needed to reclaim its  playfulness in an oversaturated category consumers weren’t really listening too while desires for healthy snacking were on the rise.

Solution

TIMELY + TIMELESS APPROACHES TO PARTNERSHIPS AND PRIDE

Designed, captioned and approved within minutes. You can trace our time with OREO all the way back to when the power went out at the Super Bowl in 2013. A single tweet reminding people that you can still “dunk in the dark” brought the brand greater payoff than its actual Super Bowl spot costing millions.

We’ve brought the same energy to pinning up the brand’s partnership platform. Courage was on display when we paired the feel-good brand with Game of Thrones. We reimagined the violent show’s opening credits with nearly 3,000 OREOs. It was the brand’s most successful limited-edition ever.

Credits

Agency Network: Dentsu
Production Company: MediaMonks, New York
Advertiser: Brand OREO (Mondelez International, Inc.)
Advertising Agency: 360i, New York

Brand

Oreo

Categories

Food

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Brand

Oreo

Categories

Food

Share

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