Challenge
Coca-Cola wanted to spur a movement where people could use their cans and bottles as a modern way of expressing themselves via digital platforms.
Inspiration
Let’s combine two powerful icons: cans of Coca-Cola and letters of the alphabet.
Idea
Coca-Cola put letters of the alphabet on their cans and PET bottles for consumers to show their creativity and write words and phrases to share with the world – transforming the product into a content creation platform.
Growth
Impacts (THE BRAND’S MOST – engaging campaign ever in the region)
Interactions
In sales volume selected markets (back to pre pandemic levels of sales)
Credits
Agency: Wunderman Thompson
Client: Coca-Cola
