Open for Better – Share a Coke by Wunderman Thompson

Open for Better – Share a Coke
Open for Better – Share a Coke
Open for Better – Share a Coke
Challenge

Coca-Cola wanted to spur a movement where people could use their cans and bottles as a modern way of expressing themselves via digital platforms.

Inspiration

Let’s combine two powerful icons: cans of Coca-Cola and letters of the alphabet.

Idea

Coca-Cola put letters of the alphabet on their cans and PET bottles for consumers to show their creativity and write words and phrases to share with the world – transforming the product into a content creation platform.

Growth
1.8 Billion

Impacts (THE BRAND’S MOST – engaging campaign ever in the region)

8MM

Interactions

+44%

In sales volume selected markets (back to pre pandemic levels of sales)

Open for Better – Share a Coke
Open for Better – Share a Coke
Open for Better – Share a Coke
Open for Better – Share a Coke
Open for Better – Share a Coke
Open for Better – Share a Coke

Brand

Coca-Cola

Categories

Drink

Credits

Share

Brand

Coca-Cola

Categories

Drink

Credits

Share