Entrusted with creating Mercedes-Benz‘s “Land, Sea, Air” campaign, Builders Club crafted a film that pays homage to the three elements – land, sea, and air – which have always been fundamental to the brand, each symbolized by a point in their iconic star logo. Capturing the essence of this timeless vision, the initial focus was crafting a powerful voiceover script that would guide the viewer through the film’s narrative. The film then unfolds in sections dedicated to each element, showcasing breathtaking visuals of how Mercedes seamlessly navigates each environment. The campaign culminates in a powerful statement delivered by the voiceover:
“It’s more than a star, It’s a sign of new times.” – Builders Club
