Mercedes-Benz launched its new EQ brand in Mexico with a campaign that showed how the company has always been a part of nature. The campaign featured images of natural landscapes that were subtly altered to reveal the Mercedes-Benz logo. The message of the campaign was that Mercedes-Benz is committed to sustainability and that its electric vehicles are a natural fit for the environment.
Credits
Agency: Leo Burnett Colombia
Client: Mercedes-Benz Mx
Creative Directors: Alexa Rodríguez – Luis González Diaz – Santiago Losada
Copywriter: Alexa Rodríguez
Art Director: Luis González Diaz
Content Producer: Italo Martinez
DGC: Andrés Restrepo / Juan Romero
CCO: Mauricio Sarmiento
