Mcdonald’s has always believed in love, as reflected in our brand’s slogan, “I’m lovin’ it”. However, that love is not reserved for only people but the love between you and your mcdonald’s burger. This is what our campaign sets out to show: the visual impact of the romantic moment between our consumers and our iconic burgers. But, what would be the best date to launch our campaign? Well, it’s definitely valentine’s day, the day of love!