Beyond the Logo: How Design Brought a VR Camera to Life
Lukas Herl, part of a tight-knit Google Creative Lab team, tackled the challenge of crafting the brand identity for Jump, a revolutionary stereoscopic 3D camera launching within the Google VR ecosystem. Jump wasn’t just another camera; it stitched together seamless 360° footage, catapulting viewers into the heart of immersive virtual reality experiences. Herl’s creative lens went beyond the logo, delving into how the brand’s “sign” could come alive and dance in three-dimensional space.
