Emotions is a company specialized in emotional development. Their mission is to help women feel alive.
Founders Elian Kloarek and Mehdi Chekkal asked Clac to redesign the brand identity to reflect their message. A message of compassion and a promise of empowerment.
Emotions’ new visual identity highlights the notions of power, femininity, morphology and body geometry.
The logotype suggests feminine curves through its abstract geometric forms.
Typography and photographs of women are combined to create an intense graphic universe that is radically opposed to what we are used to seeing in the wellness sector.