— PremFina Corporate Rebrand
Following an impressive five years of continued success, PremFina approached Fable&Co. to effectively reposition & rebrand this highly innovative Fin-Tech business.
Founded in 2015, PremFina quickly became an authorised FCA lender & went on to raise equity of £27 million from high-profile investors such as Rakuten, ThomVest & Talis Capital to name just a few.
PremFina were seen as a challenger to incumbents such as Close Brothers, BNP Paribas & Premium Credit – who’s reputation dominated the premium finance space for decades.
Far more than just a premium finance business – at the heart of PremFina is technical innovation – now much more than a challenger, but an established, progressive player disrupting the status-quo within a sector destined for innovation.
Fable&Co’s objective was to effectively promote PremFina’s unique fin-tech / insur-tech proposition through the new brand identity & website.