Domino’s Logo Becomes Braille Code for World Braille Day!
In a world saturated with brands, logos often hold little practical meaning. However, Domino’s recognized an opportunity to turn theirs into a powerful tool for inclusion. Inspired by the similarity between their logo dots and Braille code, they created the world’s first Braille pizza menu for visually impaired customers on World Braille Day.
Beyond Domino’s: A Universal Language
But Domino’s vision extended beyond their own offerings. They used their logo to design Braille menus and promotions for competitor brands as well. This innovative campaign aimed to transform the Domino’s logo into a universal language, empowering blind people with access to menus across all restaurants.
