Coca-Cola: Olympic Games, London by McCann

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.

This ad is just one example of McCann’s creative and innovative approach to advertising. By leveraging the power of the Olympic Games and the Coca-Cola brand, McCann has created an ad that is both visually appealing and emotionally resonant.