The campaign aimed to generate quality nominations via social media in order to shine a light on some of the amazing stories of dedicated workers from all over America. The campaign which ran over Labour Day weekend racked up over 500k impressions and 200 submissions.
The Outcome
500K IMPRESSIONS …and more than 200 quality nominations submitted over Labor Day weekend.
“At Budweiser a big part of what we do is to champion American spirit and ordinary people doing extraordinary things. We feel the campaign Deuce has delivered does exactly that, by celebrating labourers and everything they have done to keep the country going in what has been a challenging few years. We were really happy with the way Deuce handled every part of the project and delivered a campaign that hit all of our deliverables and objectives.” – Jake Vizek, Senior Brand Director @ Budweiser
