Immerse yourself in the vibrant world of Corona’s first animated campaign, directed and produced by the award-winning directorial collective Aggressive! In collaboration with the talented animation studio Rocketpanda, they’ve created four unique videos bursting with color and energy.
Each video showcases a perfect Corona moment, from block parties to BBQs. Experience the joy and spirit of “La Vida Más Fina” in every frame of this stunning animation.
Initial Explorations
Each animation features a different set and characters, effectively telling the story of a wide range of products. Experience a friendly block party where strong perspective shots make the dancing truly irresistible.
Styleframes
More than twenty versions of each scene were created in the search for the perfect styleframe, showcasing incredible detail in each shot. Watch one scene at a time to appreciate the rich buffets and fancy bars, all decorated to perfection. Special mention goes to the custom type in each video, which conveys the final message of the commercials.
Animation
This full frame-by-frame video presented the biggest technical challenge: the use of hand-drawn 2D textures. Animators developed custom brushes to achieve the final result.
Character Design
The characters embody the Latin spirit with warm, multicultural vibes, vibrant clothing choices, and unique personalities. Many tests were produced to create this large crew, each with a distinct style. They truly live “La vida más fina” with the perfect outfit.
Storyboards
Perfection in production is achieved through meticulous craftsmanship. In animation, this attention to detail is amplified. Setting the stage, defining the cast, and meticulously planning each frame are crucial steps that pave the way for the styleframe and animation phases. This project is the culmination of a month’s worth of storyboarding, showcasing precision and attention to detail. Even in its rough form, the vision was clear.
Más Familia
Más BBQ
Más HangoutsMás Hangouts
Más Nights In
Behind the Scenes
To capture every realistic detail of an ice-cold Corona, the videos adopted a mixed-media approach. Live-action studio shots of the beers were combined with stunning 2D animations and illustrations, creating a cool, modern, and pop feel.
